About

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Hi! I’m Heather, founder of Wise & Shine Marketing. My work is all about helping you find clarity, confidence, and real alignment in both life and business. I bring a strengths-based approach rooted in over 30 years of marketing, business, and leadership experience — mixed with a good dose of real talk, humor, and sometimes a well-placed curse word. If you’re feeling stuck or ready for a big shift, I’m here to help you see what’s possible and find your way through. 
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The Wise & Shine Approach

​My philosophy? We are human BEings, not human DOings!  I work with you as a whole person, and my approach is built on empathy, directness, and tackling the core things blocking you that you can't yet see. 
 
We’ll get into the real stuff — your values, strengths, purpose, and vision — so that whatever we build together truly aligns with who you are and what you want to achieve.
 
Whether you're navigating a career transition, curious about AI’s role in your work, or simply looking to get unstuck, I’m here to support you every step of the way. If laughter, deep insights, and a judgment-free space sound good to you, let’s dive in. 
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What You Can Expect When We Work Together 

Get Unstuck: If you’re feeling tangled in decisions, I’ll help you see what you’re missing and build the confidence to step forward. I’m all about working through barriers together, not just giving you ideas and waving goodbye. 
 
Cut Through the AI Hype: Nervous about AI? No problem. We’ll get to the heart of what matters for your business and career, so you can feel confident in the choices you’re making and stay relevant. I got you.

Navigate Personal Transitions: Big life or career changes can feel overwhelming, but they can also be a chance to realign with your deeper goals. I’m here to guide you through every step, whether it’s shifting your business focus, transitioning into a new career phase, or creating a work-life balance that’s meaningful. 
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Who I Help: 

Entrepreneurs & Small Business Owners: If you’re ready to pivot, scale, or refine your vision, we’ll dig in and clarify the path forward. 
 
Mid- to Late-Career Professionals: Maybe you’re feeling a pull toward something new or need a shift that’s closer to your values and goals. Let’s make it happen.
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Individuals in Transition: Career shifts, life stages, family changes — you name it, we’ll work on building a future that fits where you are now. 
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Why Work with Me?

I’m here to be more than just a coach or advisor. I’m your partner in clarity, growth, and purpose alignment. You can expect: 

Empathy with a Side of Directness:
I bring a mix of empathy, direct feedback, and sometimes a dose of humor to make sure you feel seen and supported in a way that works for you. 

Real Strategies & Next Steps: I don’t just share ideas — I help you implement, measure, and adapt them. Every session leaves you with actionable steps to keep you moving forward. 

Holistic Growth: Success isn’t just about hitting professional milestones; it’s about building a life that feels connected and fulfilling. We’ll integrate your goals into a vision for a balanced, satisfying life. 
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My Services:

Strategic Advisory & Thought Partnership: I help you prioritize, strategize, and move forward with clarity— whether you’re facing a big decision or need guidance on long-term goals.
 
Marketing & Creative Services: From resume updates to brand guidelines, I provide the marketing know-how to bring your professional vision to life.
 
Life & Business Coaching: I’m here to support every part of your journey, helping you balance business and personal life, tackle challenges, and celebrate wins.
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What You’ll Gain

When we team up, you can expect to walk away with:

A Clearer Sense of Purpose:
Together, we’ll uncover what truly drives you— whether it’s navigating a career transition, refining your business vision, or finding that all-important work-life balance. I’ll help you create a roadmap that aligns with your personal and professional aspirations.

Confidence in Your Decisions:
You’ll gain the assurance you need to make impactful choices in your career or business. With tailored strategies and insights, you’ll feel empowered to take decisive actions that propel you forward, no matter where you are in your journey.

Enhanced Growth Opportunities:
Embrace the potential for both personal and professional development. We’ll lay the groundwork for sustainable growth that not only elevates your career or business but enriches your life as well.

This journey is about unlocking your potential and embracing the growth that comes with it.
 
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Real Talk, Real Growth

Who I am is what I do, and I’m bringing all of it to the table — my stories, my setbacks, my sense of humor, and my hard-earned growth. This is a no-BS, down-to-earth, judgment-free space where you can be yourself. My job is to help you feel clear, confident, and fired up about where you’re going next. You’ll get insight, honesty, and a partner who’s not just on your team but in your corner.
 
Ready to find out if this feels right? Let’s talk.